Some of the world's top financial institutions as the International from the Netherlands and the Netherlands, ABN AMRO and Rabobank's global headquarters here, making it the marketing and communications professionals in the financial services industry looking for an interesting position in the market.
Marketing and communications business challenges
Financial services industry is a typical traditional and political environment: Candidates must be able to work well here. Rapid decision-making and rapid treatment is often difficult to make in this case. Company looking for candidates with excellent patience, diplomacy and persuasion skills, and who will relish the challenges of work around these obstacles.
Rapidly changing financial markets. Candidates must be able to respond to these changes, while maintaining the ability to not lose sight of the long-term goals and strategies.
Emphasis on strategic and product marketing positions often need specific industry experience (eg experience in the asset management business of the marketing function) candidates.
Attention to detail is very important. Compliance and risk to ensure that facts and figures are correct a huge role.
The financial institutions and customer relationships are based on trust, compared with consumer organizations. Financial decisions of their customer base for many corporate reputation and image, if it is damaged, the bank will suffer great pain.
We observed that the main challenge in communication is not only complex data, is the result of the transfer, but also the people as the target stakeholders: for example, often within the bank's internal audience is highly educated, high-level individuals to adapt to a busy tone and communication additional point.
Challenge to attract and keep top talent
We note the following challenges to help our clients attract, source, and maintain their senior talent pool:
Our research found that candidates in the financial services industry can pay, rather than the corporate culture or values as competitive focus. It can, therefore, is a difficult task to attract and retain employees prepared to move is greater than other industries. From the communication point of view, it can be more difficult to engage with the Bank's strategic employees.
McKinsey Quarterly article (July 2008) "talent shortage for European banks," focuses on the challenges facing banks, the international competition in the market to fill the increasingly important position. Their study found that in the next three to five years, the shortage of professionals already in the organization is critical to business success will be a problem to work on specific areas of work. Bank will, therefore, to look outside of the top talent, which is risky, because they must ensure they have adequate qualifications, and they understand the key business objectives, and operation of different corporate cultures have been effective organization.
We found, top international marketing and communications professionals the financial services industry has the following desirable characteristics:
Solid economics / business degree education
Experience with financial services, products and services in its depth of knowledge gained
Bank of passion
Can understand non-tangible products and services
Overall concept
Can function in a complex political environment and
Analytical thinking
Strategic mindset, but flexible enough to quickly adapt to market
English-speaking skills
Excellent information technology
Vibrant and resilient personality
Suitability
Diplomacy
There are many similar properties, both marketing and communications professionals share. However, we note that the top talent customer communications and marketing positions do not always need more, the financial services industry experience. This is because less financial knowledge is required, but in a complex political organization of experience is essential. Therefore, we sometimes find the knowledge and skills where you can experience, such as industrial transfer candidates: political organizations, NGOs, consulting and tax companies, business to business services companies.
Salary
In addition to generous salaries, leave and performance-based bonuses, up to 30 off bank financial products, such as mortgage loans, which can make a person's net disposable income of the enormous impact of services.
Here we have listed typical approximate salary of marketing and communications in the Netherlands:
Experienced expert
€ 40,000 - 55000 + performance bonus and share of company profits
Experienced senior experts
€ 60,000 - 75,000 + performance bonus and share of company profits
Managers (management team)
€ 75,000 - 90,000 + performance bonus and share of company profits
Director / Head
From € 100,000 + performance bonus and share of company profits
Marketing and communications business challenges
Financial services industry is a typical traditional and political environment: Candidates must be able to work well here. Rapid decision-making and rapid treatment is often difficult to make in this case. Company looking for candidates with excellent patience, diplomacy and persuasion skills, and who will relish the challenges of work around these obstacles.
Rapidly changing financial markets. Candidates must be able to respond to these changes, while maintaining the ability to not lose sight of the long-term goals and strategies.
Emphasis on strategic and product marketing positions often need specific industry experience (eg experience in the asset management business of the marketing function) candidates.
Attention to detail is very important. Compliance and risk to ensure that facts and figures are correct a huge role.
The financial institutions and customer relationships are based on trust, compared with consumer organizations. Financial decisions of their customer base for many corporate reputation and image, if it is damaged, the bank will suffer great pain.
We observed that the main challenge in communication is not only complex data, is the result of the transfer, but also the people as the target stakeholders: for example, often within the bank's internal audience is highly educated, high-level individuals to adapt to a busy tone and communication additional point.
Challenge to attract and keep top talent
We note the following challenges to help our clients attract, source, and maintain their senior talent pool:
Our research found that candidates in the financial services industry can pay, rather than the corporate culture or values as competitive focus. It can, therefore, is a difficult task to attract and retain employees prepared to move is greater than other industries. From the communication point of view, it can be more difficult to engage with the Bank's strategic employees.
McKinsey Quarterly article (July 2008) "talent shortage for European banks," focuses on the challenges facing banks, the international competition in the market to fill the increasingly important position. Their study found that in the next three to five years, the shortage of professionals already in the organization is critical to business success will be a problem to work on specific areas of work. Bank will, therefore, to look outside of the top talent, which is risky, because they must ensure they have adequate qualifications, and they understand the key business objectives, and operation of different corporate cultures have been effective organization.
We found, top international marketing and communications professionals the financial services industry has the following desirable characteristics:
Solid economics / business degree education
Experience with financial services, products and services in its depth of knowledge gained
Bank of passion
Can understand non-tangible products and services
Overall concept
Can function in a complex political environment and
Analytical thinking
Strategic mindset, but flexible enough to quickly adapt to market
English-speaking skills
Excellent information technology
Vibrant and resilient personality
Suitability
Diplomacy
There are many similar properties, both marketing and communications professionals share. However, we note that the top talent customer communications and marketing positions do not always need more, the financial services industry experience. This is because less financial knowledge is required, but in a complex political organization of experience is essential. Therefore, we sometimes find the knowledge and skills where you can experience, such as industrial transfer candidates: political organizations, NGOs, consulting and tax companies, business to business services companies.
Salary
In addition to generous salaries, leave and performance-based bonuses, up to 30 off bank financial products, such as mortgage loans, which can make a person's net disposable income of the enormous impact of services.
Here we have listed typical approximate salary of marketing and communications in the Netherlands:
Experienced expert
€ 40,000 - 55000 + performance bonus and share of company profits
Experienced senior experts
€ 60,000 - 75,000 + performance bonus and share of company profits
Managers (management team)
€ 75,000 - 90,000 + performance bonus and share of company profits
Director / Head
From € 100,000 + performance bonus and share of company profits
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